Our Story

One round at a time

Next Round began with a simple idea — that a thrift store could also be a studio, a stage, and a second home for the neighborhood. The story is still being written.

Portrait of Journey, founder of Next Round, in the Oakland boutique

The Founder

Meet Journey

Journey is the founder and visionary behind Next Round. She built a place that's part thrift boutique, part creative studio, and fully a community — a corner of Oakland where everyone gets a seat.

“This place belongs to Oakland. I just opened the door.”

Editable biography

Add Journey's full biography here — her roots, the path to 38th Ave, and the vision she carries for the neighborhood. Keep it true to her voice and the real history of Next Round.

Mission

More than a store. A place to belong.

Next Round exists to keep Oakland's makers, dreamers, and neighbors in the same room — through affordable shopping, an open creative studio, a free kids' clothing program, and weekly gatherings that feel like home.

What we stand for

Community first

Every decision starts with what the neighborhood needs.

Accessible by design

A $5 studio, a $10 event with food, free kids' clothing.

Room for makers

Local brands, artists, and entrepreneurs on the racks and the stage.

Honest and grounded

Real people, real stories, no invented hype.

Come be part of the next round

Shop the racks, reserve the studio, pull up to an event, or get involved in a community program. There's a door open for you.